The strategy deck is clear. The partner is enthusiastic. Everyone agrees the account is a fit. Then the customer meeting ends, and nobody knows who...
HOME / Blog
Thinking out loud on strategy, partnerships, and what it actually takes to align a business.
Shawn & the AlignBiz Leadership shares hard-won perspectives from 25+ years inside complex deals, technology transformations, and high-stakes partnerships — the kind of thinking that doesn't make it into a slide deck.
Partnerships Don’t Fail at Signing. They Fail at Orchestration.
A partnership agreement is easy to celebrate. There is usually a signed document, a few enthusiastic LinkedIn posts, and a slide deck featuring the...
Your Buyers Are Using AI to Shortlist Vendors. Your Partner Strategy Isn’t Ready.
For more than 30 years, I’ve been inside complex enterprise deals, technology partnerships, and channel negotiations. Buyers still want the...
Cloud Migration Isn’t a Lift and Shift. It’s a Partnership Decision.
Cloud migration is often presented as a technical exercise. Move the workloads. Retire the servers. Sign the cloud agreement. Schedule the...
Do You Really Need Full-Time Leadership? Here’s Why Fractional Alliance Executives Are Winning Big Deals
There is a new pattern in enterprise growth. The board asks why partnerships are not producing more revenue. The CEO approves a search for a VP of...
Operations Modernization: 7 Mistakes You’re Making with Your Tech Stack (and How to Fix Them)
Operations Modernization: 7 Mistakes You’re Making with Your Tech Stack (and How to Fix Them) Let’s be honest about what usually happens when...
Strategic Partnership Development: 5 Steps How to Build and Scale Channel Alliances
Strategic Partnership Development: 5 Steps How to Build and Scale Channel Alliances (Easy Guide for B2B Leaders) Let’s be honest about how most B2B...
The Loyalty Program Is a Lie And Grocery Stores Know It
The Loyalty Program Is a Lie And Grocery Stores Know It When nearly everything in the store is on “member pricing,” what exactly is the...
What’s the Intelligence in Business Intelligence?
DATA & ANALYTICS · ALIGNBIZ INSIGHTS What’s the Intelligence in Business Intelligence? Why the most important variable in any data...
Why Cloud Co-Sell Programs Stall And How a Fractional Operator Fixes It
Why Cloud Co-Sell Programs Stall And How a Fractional Operator Fixes It By Shawn James I spent 25 years building alliance and co-sell programs...
5 Signals That Your Cloud Co-Sell Motion Is Actually Working
5 Signals That Your Cloud Co-Sell Motion Is Actually Working by Shawn James Last week I covered the five mistakes that kill cloud marketplace...
5 Cloud Marketplace Mistakes That Stall Co-Sell Motions And How to Fix Them
5 Cloud Marketplace Mistakes That Stall Co-Sell Motions And How to Fix Them by Shawn James Most SaaS companies don’t fail at cloud...