Why Cloud Co-Sell Programs Stall And How a Fractional Operator Fixes It By Shawn James I spent 25 years building alliance and co-sell programs...
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Thinking out loud on strategy, partnerships, and what it actually takes to align a business.
Shawn & the AlignBiz Leadership shares hard-won perspectives from 25+ years inside complex deals, technology transformations, and high-stakes partnerships — the kind of thinking that doesn't make it into a slide deck.
5 Signals That Your Cloud Co-Sell Motion Is Actually Working
5 Signals That Your Cloud Co-Sell Motion Is Actually Working by Shawn James Last week I covered the five mistakes that kill cloud marketplace...
5 Cloud Marketplace Mistakes That Stall Co-Sell Motions And How to Fix Them
5 Cloud Marketplace Mistakes That Stall Co-Sell Motions And How to Fix Them by Shawn James Most SaaS companies don’t fail at cloud...
You Can’t Manage What You Can’t See
TECHNOLOGY STRATEGY · ALIGNBIZ INSIGHTS The Case for Technology Cartography™ as a Framework for Smarter IT Investment By Steve Gordon · Managing...
The Cloud Isn’t New – We Just Forgot Its Heritage
by Steve Gordon Early in my career in data processing (yes, that’s what we called it then), I was working in the real estate department at a...
When the End-Aisle Becomes the Wild West: Why Basic Retail Analytics Are Falling Short
by Steve Gordon I snapped this photo recently at a local grocery store, and I want you to really look at it. In a single aisle intersection, we have...
Technology Doesn’t Mean a Thing if You’re Always Herding Cats
by Steve Gordon I wrote this 5 years ago and it’s as pertinent now as it was then. In today’s business world, there is a constant reminder that...